LEONID®
KYIV / UALinkedIn
PORTFOLIO / 2026SALES OPERATIONS
CUSTOMER RETENTION
REVENUE GROWTH

LEONID

TSVIETKOV.

I lead digital sales teams, improve customer retention and turn performance data into repeatable revenue growth.

Selected work
01 SALES
02 RETENTION
03 LEADERSHIP
04 ANALYTICS
01

POSITIONING

REVENUE THROUGH
RETENTION.

I am a Sales Team Lead focused on B2C digital product sales, customer retention and revenue operations. I build clear team systems around coaching, segmentation, client communication and performance analysis.

$4K→$30KMonthly team revenue
across active accounts
30+Sales representatives
coached and managed
2025Sales Team Lead
under NDA
02

SELECTED WORK

THREE PRACTICES.
ONE MINDSET.

CASE 01 / SALES & RETENTIONTEAM LEADERSHIP · CLIENT COMMUNICATION · ANALYTICS

From $4K to $30K
in monthly
team revenue.

At an NDA-protected company, I coached 30+ sales representatives across multiple active accounts, improving retention, upselling, client communication and repeat sales through structured performance systems.

Explore the system CLIENT IDENTIFIERS REMOVED
PERFORMANCE INDICATORS FROM NDA-PROTECTED DATA
$4K$7K$11K$16K$23K$30K
7.5×MONTHLY TEAM REVENUE
$4K → $30K
CUSTOMER RETENTIONUPSELLINGSALES COACHINGCLIENT SEGMENTATIONA/B TESTING
CASE 023D / PRODUCT VISUALIZATION

Digital objects
with physical
presence.

HyperX Quadcast S 3D visualization

Commercial product visualization, hard-surface models, stylized characters and VFX work developed for marketing and digital campaigns.

Explore 8 projects
CASE 03 / ACADEMICSOCIOLOGY / QUALITATIVE RESEARCH
2025B.A.
THESIS

Evidence with
human context.

B.A. thesis on the social and economic challenges faced by Ukrainian military personnel who acquired disabilities as a result of the full-scale war.

View the research
SALES & RETENTION OPERATIONS

THE REVENUE
SYSTEM.

Client and account identifiers are removed. The performance indicators are based on NDA-protected data; team size and responsibilities reflect my current CV.

01TRACK

Response, open, retention & revenue KPIs

02SEGMENT

Prioritize high-value client journeys

03COACH

Individual feedback and action plans

04TEST

Hooks, copy, offers and visual content

05RETAIN

Improve repeat sales and lifetime value

BEFOREAd hoc reportingVariable handoffsReactive coachingBroad targeting
ΔSTRUCTURE
AFTERDaily KPI cadenceStandardized shiftsPersonal action plansPriority segmentation
MONTHLY TEAM REVENUE$4K → $30K
TEAM SIZE30+
CORE OUTCOMERepeat sales
03

EXPERIENCE

BUILT ACROSS
DISCIPLINES.

2025—NOW01

SALES TEAM LEADNDA

B2C digital product sales, team coaching, customer retention, upselling, KPI analysis and structured A/B tests.

2024—NOW02

3D GENERALISTWirestock

Photorealistic commercial visualizations, marketing renders and creative variations for international clients.

2023—202503

VISUAL & MOTION DESIGNSociolize / Kyiv-Mohyla Academy

Visual identity, video content and creative concepts for the student organization’s digital platforms.

2020—202104

RETAIL SALES CONSULTANTMEGASPORT

Consultative selling, personalized recommendations, upselling, objection handling and KeyCRM.

2020—202505

B.A. SOCIOLOGYNational University of Kyiv-Mohyla Academy

Research into adaptation, support systems and quality of life for military personnel who acquired disabilities.

CAPABILITY MAP / 2026

LEAD.
MEASURE.
MAKE.

01

SALES & RETENTION

B2C digital product sales

Customer retention

Upselling

Client communication

Objection handling

Repeat sales

02

TEAM LEADERSHIP

Coaching 30+ representatives

Performance feedback

Workflow optimization

KPI management

Quality assurance

Remote operations

03

ANALYTICS & TESTING

Response and open rates

Revenue analysis

Audience segments

Messaging hooks

Offer testing

Google Sheets / Excel / Notion

04

CREATIVE PRODUCTION

Product visualization

Marketing renders

3D asset production

Photoshop

AI-assisted iteration

Visual A/B variations

04 / FIELD NOTES

THINKING IN
PUBLIC.

All articles
016 MIN
OPERATIONS / JUL 2026

Why KPI systems fail before the dashboard

The reporting problem is rarely the spreadsheet. It is usually a decision-design problem.

Read note
025 MIN
TEAM SYSTEMS / JUN 2026

Building shift handoffs that preserve momentum

A strong handoff transfers context, priority and ownership—not a wall of chat messages.

Read note
037 MIN
RESEARCH / MAY 2026

What sociology adds to revenue operations

Behavioural context helps explain why the same process produces different outcomes across people and segments.

Read note
OPEN TO
SALES &
RETENTION
LET’S WORK TOGETHER

GROW.
RETAIN.
REPEAT.

Sales team leadership, customer retention, client communication and revenue operations for digital products.

leonidtsvietk00v@gmail.comTelegram @feellikelehfr
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